“I didn’t really know what I wanted to do, but I knew the woman I wanted to become.”

– Diane von Furstenburg

Watch this Amex ad collaboration with Lady DVF. It will make you think twice about marketing.

1) Maybe art and commerce and fashion go hand in hand

2) How far marketers are going for the emotional quotient in ads nowadays (or) Do the heartstrings really sign up more Amex cardholders?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s